TikTok has made its synthetic intelligence (AI)-powered video-generation software accessible to all TikTok for Business customers.
The software, Symphony Creative Studio, consists of options for producing, remodeling and scaling content material, the corporate mentioned in a Thursday (Nov. 14) press release.
“A part of TikTok’s Symphony artistic AI suite, Symphony Inventive Studio goals to assist advertisers and content material creators with free instruments to make the artistic manufacturing course of simpler and extra environment friendly, bridging the hole between ideation and manufacturing,” the corporate mentioned within the launch.
With one characteristic, companies and entrepreneurs can create video content material by inputting data and belongings or importing them immediately from a URL. Utilizing these belongings and licensed movies, photos, sounds and avatars from TikTok companions, Symphony Inventive Studio generates movies that may then be edited and exported by the advertiser, in accordance to the discharge.
One other characteristic allows customers to create movies with AI-driven avatars by selecting a inventory or customized avatar, inputting a script and selecting a language. The software will deliver the content material to life with avatars in movies that the advertiser can then improve and export, the discharge mentioned.
A 3rd characteristic permits choose advertisers to generate customized avatars of their model IP, spokesperson or companion creator by verifying their id and consent after which importing movies of the person to be reworked into an avatar, per the discharge.
Symphony Inventive Studio may also translate and dub movies, edit present movies and present auto-generated movies primarily based on the advertiser’s previous exercise on the platform, in accordance to the discharge.
The software is now accessible to all logged-in TikTok for Enterprise customers, per the discharge.
Different firms have been rolling out AI-powered instruments for his or her advertisers and companions as properly.
In October, Amazon Ads debuted two AI tools designed to assist advertisers increase their attain. The corporate’s Audio generator allows advertisers to develop audio adverts by inputting their Amazon-listed product to get a voiceover script primarily based on the product data, whereas its artistic studio consists of AI-powered picture and video — and finally, audio — era capabilities into one expertise.
Walmart mentioned in August that it’s exploring generative AI’s potential to assist its market sellers by permitting them to work together with its system extra successfully, streamlining queries and offering concise solutions.
