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China’s Quora-like Zhihu unveils AI-powered search-and-answer feature to engage more users


Zhihu, mainland China’s Quora-like question-and-answer service, on Saturday launched a brand new generative artificial intelligence (AI) feature that responds to users’ inquiries on the platform, displaying how the technology has shortly change into a part of on-line client instruments within the nation.
The feature known as Zhida, which implies “direct response” in Mandarin, faucets into the platform’s huge content material archive to mechanically search, summarise and generate solutions to users’ questions, in accordance to Zhihu founder, chairman and chief govt Zhou Yuan, who unveiled the platform’s generative AI providing on Saturday at an occasion in Beijing.
With that launch, Zhihu has joined the ranks of Chinese technology corporations which have enhanced their on-line providers through the facility of generative AI – algorithms that can be utilized to create new content material, together with audio, code, photographs, textual content, simulations and movies.
Zhou Yuan, the founder, chairman and chief govt of widespread on-line content material group Zhihu. Picture: SCMP
Zhihu chief monetary officer Wang Han stated throughout the Hong Kong-listed firm’s first-quarter earnings name with analysts that AI has been used to streamline the agency’s operations, from reviewing the platform’s information and serving to users create high quality content material to driving greater web site site visitors.

“In 2024, our funding in AI will deal with the appliance layer,” Wang stated within the earnings name. “Our advances in AI have enabled us to improve working effectivity throughout our present companies.”

He identified that the platform’s AI-powered search operate, which was launched in March, already contributed to double-digit development for its apps when it comes to metrics resembling consumer retention and engagement.



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