Synerise has raised $8.5 million in a Sequence B+ funding spherical to broaden its synthetic intelligence (AI)-driven behavioral modeling and massive information options.
The funding got here from composable and full commerce platform VTEX and enterprise angels, Synerise stated in a Saturday (July 6) press release.
With the brand new funding and a strategic partnership with VTEX — which makes use of Synerise know-how to energy the AI performance of its personal platform — Synerise will speed up its enlargement into further markets, in accordance to the discharge.
“Along with VTEX, we’ll empower companies to unlock the complete potential of AI-driven buyer engagement and obtain unparalleled success within the digital commerce panorama,” Jaroslaw Królewski, founder and CEO of Synerise, stated within the launch.
Synerise presently offers its options to greater than 150 markets and has shoppers in retail, banking, eCommerce and different industries, in accordance to the discharge. It is among the largest massive information platforms in Europe. Its software-as-a-service (SaaS) platform helps organizations use AI to personalize experiences, predict future tendencies and optimize enterprise operations.
VTEX is listed on the New York Inventory Alternate (NYSE) and serves 3,500 lively on-line shops in 43 nations, the discharge stated. By connecting completely different channels and a large commerce ecosystem, the agency helps manufacturers and retailers construct their omnichannel technique.
The partnership between the 2 firms will assist Synerise broaden its world attain, per the discharge.
“We imagine Synerise can consolidate the infrastructure layer for firms growing AI options,” Geraldo Thomaz, founder and co-CEO of VTEX, stated within the launch. “AI suppliers will consolidate as quick as cloud suppliers consolidate. We see Synerise because the core for the AI retail world.”
PYMNTS Intelligence has discovered that the appearance of AI and machine studying (ML) has spurred a brand new period in retail personalization. Ninety-two p.c of retail firms are utilizing AI-driven personalization to drive development, in accordance to “What Generative AI Has in Store for the Retail Industry,” a PYMNTS Intelligence and AI-ID collaboration.
As for VTEX, it stated in June that it partnered with Pinterest to assist client manufacturers broaden their social commerce footprint and join with extra prospects. On this collaboration, VTEX prospects can attain and have interaction on Pinterest, integrating their product catalogs and working performant buying campaigns.
