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Perplexity AI to launch ads on search platform by fourth quarter


Aug 22 (Reuters) – Nvidia (NVDA.O), opens new tab and Jeff Bezos-backed Perplexity AI stated on Thursday that it plans to introduce promoting on its synthetic intelligence-powered search platform by the fourth quarter.

Final month, the AI startup launched a program for publishers with an preliminary batch of companions, together with TIME, Der Spiegel, and Fortune, wherein it plans to share income from interactions the place a writer’s content material is referenced.

Since ChatGPT first launched in November 2022, main search engines have been making an attempt to combine AI into net search, and analysts have considered AI-assisted search as a menace to Google’s dominant place within the business ever because the AI increase began.

Microsoft (MSFT.O), opens new tab has adopted OpenAI know-how for its Bing search engine by its early funding, whereas Google rolled out AI-powered summaries for the broader public at its developer convention in Might.

In April, Perplexity AI raised $62.7 million from present buyers reminiscent of Nvidia, and new buyers together with Garry Tan, CEO of Y Combinator, and Brad Gerstner, founder and CEO of Altimeter Capital.

The fundraising spherical valued the corporate at greater than $1 billion, doubling its valuation from three months earlier.

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Reporting by Akash Sriram in Bengaluru; Modifying by Tasim Zahid

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