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Survey says AI is more buzzkill than buzzword for marketing


It generally appears that recently, each firm has been desperate to slap the time period ‘synthetic intelligence’ on their merchandise no matter accuracy or relevance to the product. Grabbing the eye of potential clients with no matter individuals appear enthusiastic about at that second is sensible, however AI might not add to a model’s attract the best way these using that technique hope it can. A brand new research paper from Washington State College printed in Hospitality Marketing & Administration claims a product highlighting its use of AI makes it much less interesting to potential consumers, inadvertently harming gross sales. 

The researchers ran a sequence of experimental surveys asking questions of 1,000 adults in america. The premise of the surveys was to see how mentioning AI’s place in a product impacts client conduct. The entire surveys reached the same conclusion: merchandise explicitly described as utilizing AI had been usually much less common amongst shoppers.



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