Fernando Machado is an Working Companion at Garnett Station Companions, Senior Advertising Advisor at NotCo and a Board Member at Braze. The globally-renowned Chief Advertising Officer was the keynote speaker on the MadStars Pageant, held final week in Busan, South Korea. Machado spoke on the alternatives AI brings when mixed with human creativity and how it can improve inventive processes.
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Machado is a visionary international marketer with a ardour for cultivating manufacturers and driving enterprise development. He firmly believes in that creativity can be a supply of aggressive benefit. Through the years, he has garnered a distinguished repute for himself and the manufacturers he’s helmed, specializing in distinct propositions, innovation, design, and strategic advertising method.
Machado at present serves as an Working Companion at Garnett Station Companions (GSP), as senior advertising advisor at NotCo and as board member at Braze. GSP is a non-public fairness group with round $2 billion in funding on manufacturers within the fast-food, pet care, and service industries. NotCo is a unicorn startup that makes use of a proprietary artificial intelligence expertise which matches animal proteins to their very best replacements amongst 1000’s of plant-based elements. Machado can also be a board member at Braze (client engagement platform firm valued in additional than $5.5 billion). Earlier than taking his present roles, Machado spent two years because the Chief Advertising Officer at Activision Blizzard. He spearheaded advertising initiatives for iconic titles within the gaming business, together with Name of Obligation, World of Warcraft, Diablo, Overwatch, and Sweet Crush, amongst others.
Previous to his tenure at Activision, Machado devoted 7 years as CMO to Restaurant Manufacturers Worldwide, the place he performed a pivotal position in enhancing manufacturers comparable to Burger King, Popeyes, and Tim Hortons. His efforts centered on infusing objective, sustainability, improved product high quality, modernized design, and championing tech, digital, and model growth throughout the group. He was behind multi-award profitable campaigns, comparable to “Mouldy Whopper” and “Whopper Detour”.
Machado’s experience is rooted in his distinguished 18-year tenure at Unilever. His journey started as an intern, and he climbed the ranks throughout various product classes and manufacturers. Notably, he led groundbreaking initiatives, together with Dove’s revolutionary ‘Actual Magnificence Sketches’.
