Summary
Newswise — For the reason that introduction of ChatGPT, the main instance of Generative Artificial Intelligence (GenAI), the analysis neighborhood and most of the people have been captivated by GenAI’s exceptional advances in efficiency, and its potential to each imitate and, in some respects, surpass human capabilities. This paper presents a complete evaluation of the affect of AI on shopper habits, specializing in the 2 pivotal phases of AI growth over the previous 15 years. We begin by reviewing the extensively researched, but nonetheless rising, area of algorithmic predictions and decision-making, alongside the various optimistic and destructive shopper reactions it elicits. Subsequently, we delve into the simply rising area of GenAI. Right here, we differentiate between Convergent Thinking GenAI, which is extra domain-specific and geared in the direction of pre-defined job completion, and Divergent Thinking GenAI, which is extra domain-general and oriented in the direction of new job success. For every of those realms, we establish key areas for future investigation.