Sponsored by Spectrum Science
Gold
Galderma, Cetaphil, Good Corp. and Merkle
AI Pores and skin Evaluation Device
Individuals with delicate pores and skin want smarter options for treating their drawback areas, and this challenger model got here up with an revolutionary software that selfie-loving audiences couldn’t resist. Individuals trying to enhance their skincare add selfies, that are scanned utilizing AI. Primarily based on the evaluation, the corporate created extremely detailed merchandise and routine suggestions. And, it did it for lower than $100,000. That’s a crucial distinction as a result of Cetaphil competes with market chief CeraVe, owned by cosmetics large L’Oréal, and CeraVe spends twice what Cetaphil does.
To construct the software, Galderma and Merkle labored with Good, a number one software program developer, with the purpose of creating an immersive, revolutionary and extremely interactive scientific software. It identifies a person’s skincare wants and offers tailor-made product suggestions based mostly on their skincare ends in trade for his or her first-party information. Detailed ideas handle a number of pores and skin points and go far past the “oily, dry or mixture?” conventions of the class.
This software makes ideas for pink spots, darkish circles, texture, wrinkles and hydration, in addition to blemish zones. The software faucets shoppers’ urge to really feel empowered to handle their self-care. In return for importing a selfie, customers get an electronic mail with their pores and skin evaluation outcomes and customized product suggestions. This helps the model seize related information whereas the person receives useful suggestions.
Launched with a devoted CRM electronic mail, Cetaphil can be supporting the hassle by way of social media, which inspires constant engagement and natural site visitors.
The AI Pores and skin Evaluation expertise is very partaking and has confirmed to be an efficient acquisition software in addition to an immersive expertise. The judges summed up the standard of the initiative with a single phrase: “Excellent.”
Silver
Incyte and Actual Chemistry
The Unseen Journey
Myeloproliferative neoplasms (MPNs) are uncommon, power blood cancers through which an individual’s bone marrow doesn’t operate correctly. Signs are refined, exhausting to evaluate and tough to explain. To boost consciousness of MPN signs and the significance of symptom monitoring, this activation makes use of generative synthetic intelligence to convey to life the hidden emotional and bodily toll portrayed by beforehand unseen signs onto the world’s largest LED quantity stage.