Stories written by the most recent model of ChatGPT had been almost pretty much as good as these written by human authors, in keeping with new analysis on the narrative expertise of synthetic intelligence.
However when folks had been informed a narrative was written by AI—whether or not the true writer was an algorithm or an individual—they rated the story poorly, an indication that individuals mistrust and dislike AI-generated artwork.
“People don’t like when they think a narrative is written by AI, whether or not it was or not,” says Haoran “Chris” Chu, a professor of public relations on the College of Florida and coauthor of the brand new research.
“AI is sweet at writing one thing that’s constant, logical, and coherent. However it’s nonetheless weaker at writing participating stories than individuals are.”
The standard of AI stories might assist folks like public well being staff create compelling narratives to succeed in folks and encourage wholesome behaviors, comparable to vaccination, says Chu, an professional in public well being and science communication. Chu and his coauthor, Sixiao Liu of the College of Central Florida, revealed their findings within the Journal of Communication.
The researchers uncovered folks to 2 completely different variations of the identical stories. One was written by an individual and the opposite by ChatGPT. Survey members then rated how engaged they had been with the stories.
To check how folks’s beliefs about AI influenced their rankings, Chu and Liu modified how the stories had been labeled. Generally the AI story was accurately labeled as written by a pc. Different instances folks had been informed it was written by a human. The human-authored stories additionally had their labels swapped.
The surveys centered on two key components of narratives: counterarguing—the expertise of choosing a narrative aside—and transportation. These two story elements work at odds with each other.
“Transportation is a really acquainted expertise,” Chu says. “It’s the sensation of being so engrossed within the narrative you don’t really feel the sticky seats within the movie show anymore. As a result of individuals are so engaged, they typically decrease their defenses to the persuasive content material within the narrative and cut back their counterarguing.”
Whereas folks usually rated AI stories as simply as persuasive as their human-authored counterparts, the computer-written stories had been inferior to transporting folks into the world of the narrative.
“AI doesn’t write like a grasp author. That’s most likely excellent news for folks like Hollywood screenwriters—for now,” Chu says.
Supply: University of Florida