South Korea’s Naver Corp. has been getting ready for years to take its synthetic intelligence-based services to the subsequent degree. The tech big now says that it’s time to take off.
Naver, the operator of Korea’s largest web portal, mentioned on Monday its important services, together with web search engine and online shopping and product supply, will all be primarily based on its HyperCLOVA X AI platform from the primary half of subsequent 12 months.
At its annual tech convention, DAN 24, Naver executives mentioned they may also unveil varied custom-tailored services, together with new supply services and entry to over-the-counter (OTT) services at decrease charges in partnership with Netflix Inc.
“Naver has a really in depth lineup of generative AI applied sciences. It’s now time to combine our expertise into actual services,” mentioned Chief Government Choi Soo-yeon whereas unveiling the corporate’s enterprise technique on the convention.
She mentioned Naver’s On-Service AI technique is designed to combine its AI expertise into its main services, together with the search platform and shopping functions.
NAVER PLUS STORE
Naver plans to launch an AI-powered shopping app within the first half of 2025 to increase its lackluster e-commerce enterprise in step with hyper-personalized shopping tendencies.
The tremendous app, Naver Plus Retailer, will supply shopping suggestions and knowledge comparable to promotions tailor-made to customers’ preferences and desires.
Naver mentioned it is going to incorporate its hyperscale AI mannequin, HyperCLOVA X, into its search engine to present extra personalized solutions to consumer queries and launch a brand-new AI Briefing perform within the first half of subsequent 12 months.
The AI Briefing perform will ship summarized, AI-generated solutions to consumer questions and sources to confirm the data’s credibility.
The service will initially be out there in Korean, English and Japanese.
It can later evolve into a multi-modal, or machine studying mannequin, to course of data from photos, voices and textual content.
“We showcased HyperCLOVA X final 12 months. After a 12 months of testing our generative AI with our customers, sellers and enterprise companions, we are actually transferring towards commercialization,” the CEO mentioned.
NAVER DELIVERY
Naver plans to launch “Naver Supply,” a spread of supply services with varied time frames subsequent 12 months, together with “Right this moment Supply” and “Tomorrow Supply.”
New choices embrace “Now Supply,” which delivers items inside an hour of an order, “Daybreak Supply,” by which merchandise arrive the subsequent morning and “Most well-liked Date Supply” by which customers can decide a selected supply date.
The transfer is geared toward catching up to the nation’s No. 1 e-commerce platform Coupang Inc.’s same-day or next-day supply service Rocket Supply.
PARTNERSHIPS WITH NETFLIX, SOCAR
Naver mentioned it’s becoming a member of fingers with Netflix to enable its Naver Plus Membership customers entry to the worldwide OTT service’s ad-supported customary plan at 4,900 gained ($3.5) monthly from later this month.
Naver mentioned it is going to additionally be part of forces with mobility platform operator Socar Inc. to supply its purchasers a better car-sharing service.
In the meantime, Naver mentioned it plans to create an “impression fund” and spend 1 trillion gained over the subsequent six years to facilitate the expansion of the nation’s AI ecosystem.
Write to Seung-Woo Lee and Ju-Hyun Lee at leeswoo@hankyung.com
In-Soo Nam edited this text.