Synthetic intelligence is revolutionizing the manner companies market their products, enabling them to target consumers in personalized and interactive ways that not way back appeared like the realm of science fiction.
Entrepreneurs use AI-powered algorithms to scour huge quantities of knowledge that reveals particular person preferences with unequalled accuracy. This enables firms to exactly goal content material – adverts, emails, social media posts – that feels tailored and helps domesticate firms’ relationships with shoppers.
As a researcher who studies technology in marketing, I joined a number of colleagues in conducting new analysis that exhibits AI advertising overwhelmingly neglects its potential negative consequences.
Our peer-reviewed research reviewed 290 articles that had been revealed over the previous 10 years from 15 high-ranking advertising journals. We discovered that solely 33 of them addressed the potential “dark side” of AI advertising.
This issues as a result of the imbalance creates a crucial hole in understanding the full influence of AI.
AI advertising can perpetuate dangerous stereotypes, comparable to producing hypersexualized depictions of women, for instance. AI can even infringe on the individual rights of artists. And it could actually unfold misinformation by means of deepfakes and “hallucinations,” which happen when AI presents false data as if it had been true, comparable to inventing historical events.
It will possibly additionally negatively affect mental health. The prevalence of AI-powered magnificence filters on social media, for occasion, can foster unrealistic ideals and trigger depression.
These issues loom giant, prompting anxiousness about the potential misuse of this highly effective know-how. Many individuals expertise these worries, but young women are notably vulnerable. As AI apps acquire acceptance, magnificence requirements are shifting farther from actuality.
Our analysis finds there is an pressing want to deal with AI’s moral concerns and potential unfavourable penalties. Our intent is not to discredit AI. It’s to guarantee that AI advertising advantages everybody, not simply a handful of highly effective firms.
I consider researchers ought to think about exploring the moral issues with AI extra totally, and how to use it safely and responsibly.
This is essential as a result of AI is instantly getting used in all places – from social media to self-driving automobiles to making health decisions. Understanding its potential unfavourable results empowers the public to learn shoppers and name for accountable AI use.