NEW ULM – Artificial Intelligence (A.I.) know-how comparable to Chat GPT, Gemini, Claude and Google
NotebookLM is rapidly changing into commonplace. How greatest to make use of these instruments successfully and ethically is a scorching subject.
Friday the New Ulm Chamber hosted a seminar for native small companies to make use of the newest A.I. tech to enhance enterprise operations. Steve Gasser, president of digital advertising firm Vivid Picture led a presentation on A.I. use in enterprise.
“It was simply two years in the past that Chat GPT grew to become real fashionable and we began listening to about all this A.I. stuff,” Gasser stated.
Gasser in contrast considerations about A.I. to the considerations about utilizing credit score and debit playing cards at quick meals eating places. Thirty years in the past, utilizing a card to make small purchases at quick meals places appeared ridiculous, however at this time few individuals carry money.
“The occasions are altering and A.I. goes to make issues change rather a lot faster,” he stated.
The primary lesson on utilizing A.I. was methods to formulate prompts. For instance of methods to use A.I. prompts, Gasser had SSTC board member Sandy Reinke assist. Reinke was requested to provide him directions on methods to make a peanut butter and jelly sandwich via step-by-step instructions. Reinke was finally profitable in getting Gasser to create a sandwich, nevertheless it was not with out its setbacks, together with opening the loaf of bread flawed and spilling bread slices in every single place.
“It does take endurance,” Gasser stated. An early tip was to provide the A.I. an id and inform it what kind of voice to make use of.
What kind of enterprise actions can an A.I. be used for?
Gasser’s suggestion for A.I. is utilizing it to scale up on one thing a enterprise is already doing nicely. If a enterprise is nice at gross sales, use A.I. to assist brainstorm gross sales promotions and adverts.
“It’s nice for brainstorming–ideation,” he stated.
Firstly of the presentation, Gasser polled the attendees and located roughly half had used an A.I. too of their lives. Some have been already utilizing the know-how for work.
State Avenue Theater govt director Lorie Jewell stated she used A.I. to create press releases.
Lisa Besemer from New Ulm Real Property stated AI assisted with writing home descriptions.
Marie Guggisberg stated she used A.I. to plan a trip to Banff, Alberta, Canada.
Gasser was in a position to present attendees a number of examples of how AI could possibly be used to assist a enterprise by producing resumes, creating enterprise plans, or creating movies. Throughout the presentation, Gasser confirmed an A.I.-generated video of him narrating a speech. He did write the speech, however the video was created by A.I. and his voice was replicated to match the speech. The video may even be translated into completely different languages.
Gasser stated he has created A.I. movies of himself delivering speeches in different languages and it’s pretty correct. There are a number of phrases it may get flawed.
He demonstrated this through the use of Chat GPT to put in writing poems. Utilizing a number of prompts the A.I. produced a sonnet adopted by a haiku.
After the demonstration, State Avenue Theater govt director Lorie Jewell requested if A.I. would poets out of enterprise.
Gasser stated a number of occasions within the presentation that he didn’t imagine A.I. would exchange people, however he did imagine people utilizing A.I. as a device can be higher ready.
The main focus of the presentation was what A.I. could possibly be used for, however there have been questions on how to not use A.I. Attendees have been warned in opposition to utilizing it to create content material the consumer can not consider.
“When you’re not good at human useful resource coverage, you most likely shouldn’t use A.I. for human useful resource insurance policies since you don’t know what is sweet or dangerous,” Gasser stated.
Vivid Picture Consumer Director Amber Erickson gave a second instance. Erickson stated she knew nothing about lodge administration and would by no means use A.I. to create a marketing strategy for a lodge.
“I’d haven’t any strategy to confirm if the knowledge it generated was right,” she stated.
Gasser stated that it’s attainable for A.I. to “hallucinate” solutions. Sure prompts can generate nonsense solutions.
There are additionally authorized considerations about how A.I. generated materials is used. Earlier within the presentation, Gasser stated photographs created utilizing A.I. generated know-how can’t be copyrighted. Whereas A.I. know-how is getting higher at differentiating between copyrighted materials, there are nonetheless dangers and customers mustn’t try to move off A.I. generated work as their very own authentic content material.
“You don’t need to simply take what A.I. offers you and put it on the market,” Gasser stated. “There must be human eyes on it. There must be human eyes on it. It’s important to do extra with it.”
Vivid Picture director Amber Erickson stated there was an A.I. device that may cite sources for generated info.
Gasser stated at this time most A.I. will now not take prompts from particular artists. New software program can break down an A.I.-generated picture into layers to find out the supply.
“How a lot of that is taken from someplace else,” he stated “You want to concentrate on these authorized concerns. Generally there’s such a concern round this that it retains us from doing something. However I need you to get out and use it.”
Gasser has hosted these enterprise seminars since June and stated he generally worries he’s not giving sufficient info, as a result of the know-how is altering very quickly. He does hope the knowledge he supplies will encourage companies to discover A.I. choices.
Following the seminar Jewell and Reinke have been discussing strategies to make use of A.I. to reinforce what they’re already doing at State Avenue Theater.
Jewell acknowledged she had considerations about A.I. getting used to duplicate a human singer. She didn’t need the device to interchange human performs, however believed A.I. there was a method to assist with the inventive course of.
“The typewriter didn’t cease individuals from writing,” Jewell stated. “It helped individuals write higher.”