Arkansas lawmakers are transferring ahead with House Bill 1071. This bill consists of protections towards AI-generated media.
LITTLE ROCK, Ark. — Arkansas House Bill 1071, which goals to broaden the Frank Broyles Publicity Rights Safety Act of 2016, has handed the Arkansas House of Representatives with overwhelming help.
The bill, launched by Republican State Consultant Scott Richardson, seeks to incorporate protections towards synthetic intelligence-generated media.
The unique Frank Broyles Publicity Rights Safety Act, named after former College of Arkansas soccer coach Frank Broyles, was created to strengthen publicity rights for scholar athletes.
It protects a person’s rights to manage the industrial use of their identify, signature and likeness.
Richardson defined the necessity for this replace.
“Being able to take a picture or sequence of photos and sounds and generate a life-like portrayal of a person wasn’t one thing that we had been readily capable of do in 2016. Now, with rising traits, it is pretty straightforward to perform that,” Richardson mentioned.
The bill goals to supply protections for people’ private property, together with their likeness and voice, in any kind.
Whereas Richardson hasn’t acquired particular examples of AI misuse, he believes it is essential to be proactive.
“Whether or not they be an Arkansas Razorback soccer participant, coach, or a person that occurs to be in music or some other business, we wish to be sure that the worth that they’ve constructed round their model, of their identify and their likeness stays theirs, and that they will do with as they want,” Richardson said.
The bill handed the House on Monday, January 27, 2025 and now strikes ahead within the legislative course of to the senate.