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AI poised to overhaul the customer journey


Sellers that fail to undertake AI concierges will “most likely undergo, and bigly,” provides Lars Nyman, CMO of CUDO Compute, a cloud GPU platform. “I’d consider AI concierges as the Amazonification of every thing, with the scale turned up to 11.”

Main modifications wanted

The brand new AI instruments will assist sellers higher perceive their consumers, Nyman says, a standard problem for firms. However integrating AI concierges and understanding their worth will take effort and time from IT, gross sales, and advertising groups, he says, and flexibility will separate the survivors from the casualties.

“Firms can’t simply mud off their present gross sales playbook and slap ‘AI-enabled’ on it,” Nyman provides. “In case you’re nonetheless forcing consumers by labyrinthine customer journeys with 10-click checkouts and uninspiring product descriptions, you’re toast. In case you use AI in-depth, to enhance on precise person journeys, you’ll do nicely.”



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