Author: Thamer Alnajadat

Categories
News

HubSpot acquisition by Google would strengthen the effort to take against Microsoft

The potential acquisition of HubSpot (HUBS.N), a $31 billion U.S. marketing software maker, by Google parent Alphabet (GOOGL.O) would strengthen the company’s position against Microsoft (MSFT.O) and expand its ability to provide cloud-based applications to businesses.
According to Reuters last month, Google was considering making a deal for HubSpot. According to analysts and investment bankers cited in interviews, this would be Google’s largest transaction to date, boosting its offerings in terms of business-serving apps and goods.

Google is already posing a threat to Microsoft Office’s hegemony with its collaborative tools, Google Workspace. According to Cowen analyst Derrick Wood, Google would become a rival in the “customer relationship management” space, which Microsoft serves with its Dynamics 365 products if it were to acquire HubSpot.
“It does appear that Google has aspirations to try to take market share from Microsoft in the productivity suite, and they can use HubSpot to bundle applications together for clients,” Wood stated.

Requests for comments from Google, HubSpot, and Microsoft representatives went unanswered.
Amidst a broader economic downturn, HubSpot, a company that provides marketing tools for small and medium-sized enterprises, is looking for strategies to sustain its sales growth.
During this month’s first-quarter earnings call, HubSpot CEO Yamini Rangan stated that customer demand has decreased as small businesses worried about the financial effects of rising interest rates.

Despite customers cutting back on their spending, HubSpot has continued to thrive, announcing a 23% increase in sales and a 15% operating profit in the first quarter. Equity analysts have cautioned, meanwhile, that if Google hadn’t expressed interest in acquiring the company, its shares would have suffered.
After HubSpot’s most recent earnings release, the majority of analysts that follow the company cut their price targets for the shares. Some have cautioned that the company’s focus on smaller firms, which distinguishes it from larger enterprise rivals like Salesforce (CRM.N), opens new tab, and Oracle (ORCL.N), opens new tab, might turn into a liability if a downturn makes it more difficult for those clients to acquire funding.

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Security

Virus total

In 2004, VirusTotal was established as a free service that scans files and URLs for malware such as viruses, worms, and trojan horses. Through cooperation between members of the antivirus industry, researchers, and end users of all types, we hope to make the internet a safer place.

Link : http://shorturl.at/xBCJN

Categories
Security

Ethical Hacking Process

The same as any other successful endeavor, ethical hacking comprises a set of discrete phases. Making a planned ethical hacking attack aids hackers.

The process of ethical hacking is described in various ways in security training manuals, but in my experience as a Certified Ethical Hacker, the process can be divided into the following six phases.

Ethical Hacking Phases

Reconnaissance

Attackers can use active or passive methods to gather information about their target during the reconnaissance phase. NMAP, Hping, Maltego, and Google Dorks are some of the tools that are frequently used in this process.

Scanning

During this phase, the attacker starts actively scanning the target computer or network for exploitable security flaws. Nessus, Nexpose, and NMAP are the tools used in this process.

Gaining Access

The vulnerability is identified during this process, and you try to exploit it to gain access to the system. Metasploit is the main tool employed in this procedure.

Maintaining Access

It is the action taken once a hacker has already accessed a system. After obtaining entry, the hacker installs a few backdoors so he can return to the system in the future if he needs access to this owned machine. The preferred tool for this process is Metasploit.

Clearing Tracks

Actually, this procedure is an unethical act. It has to do with the removal of logs documenting all of the hacking process’s activities.

Reporting

The final step in the ethical hacking procedure is reporting. Here, the ethical hacker puts together a report with his findings and the work completed, including the tools used, the rate of success, the vulnerabilities discovered, and the exploit procedures.